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Rebrand project,
brand book & deliverables

MKTG Lotty has had the pleasure of collaborating on a number of exciting brand projects with Luxury Cottages as a result of our ongoing partnership.

Background

& Brief

Luxury Cottages is an online travel agency focused on luxury stays - bringing unique and wonderful experiences to discerning travellers. 

 

Referred by Rick Stein's marketing team, the CEO of Luxury Cottages came to MKTG Lotty with a clear vision: a modern rebrand to raise their ‘premium’ profile that reflects their position as one of the most prestigious holiday rental companies in the UK. MKTG Lotty started with an initial research and insights-gathering phase which led us to a really good place: a clear mission statement, values, tone of voice and brand vision

Branding project

Working alongside a designer, we collaborated closely on exploring the brand, evolving the identity and finalising the brand deliverables (logos, strap line 'Stay your way', colour palette, patterns and brand identity online). 

 

From this, a Luxury Cottages Brand Book was presented from which the team could redesign the website, launched in early 2022. MKTG Lotty also provided recommendations on streamlining the brand across all touch points in the customer journey.  

Since then, MKTG Lotty has had the pleasure of collaborating on a number of exciting brand projects with Luxury Cottages as a result of our ongoing partnership. The focus has been to deliver branding & message strategies to support their marketing efforts and better engage audiences.

The Brand Book aimed to align Luxury Cottages ambition to be the best in the luxury holiday industry.

How does the brand or rebrand service work?

MKTG Lotty gets right under the skin of your brand by reviewing your current customer journey, brand audit, market research and more. Without this initial understanding, we can't move forward into the brand exploration stage. 

 

When you’re really happy with your brand’s positioning and messaging, MKTG Lotty looks at the way your brand looks and sounds so it aligns with your ideal customer target and marketing goals. A Brand Book - outlining everything - is your toolkit to getting your brand ready for web and every digital channel.