MKTG LOTTY'S STORY
I’m Lotty Cairns, digital marketing expert and creative thinker who has worked in content, social media and digital campaigns for over 5 years.
In freelance and full-time marketing roles, I have teamed up with ambitious and well-known brands in hospitality, retail, lifestyle and tourism - helping them thrive in all areas of content creation, social media marketing and creative campaigns.
I started my marketing career in the tourism industry at Marketing Cheshire, promoting places and events with digital marketing. In 2016, I moved into retail, working as a content marketer for well-established brands in the North of England - such as The Hut Group and Wedgwood. I quickly learnt the importance of content marketing and campaigns - which I knew would become my business niche.
Just over 2 years ago I launched MKTG Lotty out of a need to prioritise my health alongside my marketing career. As a Type 1 diabetic, I wanted more flexibility - which full-time roles didn’t support. Armed with sector experience, I turned solo’preneur and landed my first client The New World Trading Company. Since then, I have worked on exciting projects for a number of clients.
If you love what you’re doing…that will make it so much easier to create content, inspire, entertain, and educate.
— Jeff Bullas