MKTG Lotty created a detailed content calendar that included key deliverables and deadlines for The Botanist new openings.
The New World Trading Company has been growing their portfolio of The Botanist restaurants - and since 2019 has opened venues in Cheltenham, Coventry, Bath, Warrington and Cardiff. With each new venue launch requiring a significant amount of project management, marketing promotion and PR - the internal marketing team needed additional freelance support.
MKTG Lotty and The Botanist’s internal team have been working together for over 2 years, growing the brands organic content and social marketing. With the imminent launch of more restaurants, MKTG Lotty was tasked with creating a content calendar for The Botanist Bath (2019) and Cardiff (2020) venues - highlighting the main digital channels to utilise for promotional content marketing activities to drive sales from online bookings.
Content & Social Media Support
MKTG Lotty created a detailed content calendar that included deliverables and deadlines for organic social, paid social, PR and email campaigns, plus website SEO improvements, blogs and menu updates. This content plan was key in the successful management of content creation for the launch and post-launch of the new venues at The Botanist Coventry, Cheltenham, Bath, Warrington and Cardiff.
By aligning all content across organic social, geo targeted paid social, email campaigns and editorial, MKTG Lotty helped showcase each new Botanist’s food and drink offering, dining experience, interiors and exclusive discounts - before, during and after launch. As a result, The Botanist website sessions (new) increased by 75% and secured advanced bookings for the restaurants.
How to get your business
noticed on social
Be authentic, inspire people and share your brand story on your social channels. These three things will help you get noticed to your ‘real’ customers. Positive feelings drive people to engage with you, especially those who have a genuine interest in what you do and say.
Does your business need
a content calendar?
A content calendar is a way of planning out future content and makes sure that all your marketing efforts have the same end goal. It should include social, editorial and events for each quarter.