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Paid social media advertising 

MKTG Lotty runs the paid social advertising account for BOYY to maximise sales and increase awareness of the brand globally. 

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Background 

& Brief

A global luxury designer fashion brand that's made its mark since 2004, BOYY bags and accessories reflect their “fresh and forward-looking interpretation of luxury,” where each design is defined by a signature oversized buckle. 

Through a business referral, BOYY contacted MKTG Lotty in 2021 to support with their paid social advertising on a monthly retainer. Once a clear strategy and budget was in place, we worked together on audience targeting and managing campaigns on Facebook and Instagram.

Paid social advertising

To give BOYY the standout it needed in such a competitive paid social environment, MKTG Lotty uses strong brand assets and a bold, assertive tone of voice to allow the quality of the products to shine through. In doing so, adverts ooze luxury appeal as well as educate customers about the brand.

Paid social advertising on Facebook and Instagram is managed daily and strategy with the team at BOYY is discussed weekly around seasonal collections for global campaigns.

Changes to Apple iOS ad privacy settings meant we had to adapt our targeting and creative for our audiences. We felt the drop in Reach, but placing a strategy helped us get back on track.

Why run ad campaigns?

MKTG Lotty specialises in social media advertising and will select the most appropriate platform for your brand. So, whether you need Facebook advertising or Instagram advertising – we do it all.

 

By creating content that runs alongside your other marketing activities, we can extend brand awareness, reaching more of your audience to help drive conversions and retarget to those interested in your service or products.