Essentially, a creative marketing campaign is a strategic plan which demonstrates your businesses product or ethics as a way to persuade users to engage. The key word being, 'creative' is what impacts the success of your campaign and is more in-depth compared to your traditional marketing campaign.
What does it entail?
A creative marketing campaign could be as simple as paid social ads with high quality photos of your product/service, pushing your posts through to other users alongside effective SEO. You could also take a step further by creating a video. You should be aiming for an ‘out-of-the-box’ campaign in order to stand out from the rest. Making sure the visibility of the said campaign is substantial, as this is one of the key factors to your campaign becoming a success. When it comes to making decisions regarding the creative campaign, you must keep your target audience in mind.
What are their influences?
What are their interests?
What are the current trends?
Once these questions have been answered you can then use this as references when it comes to making decisions.
Outsourced digital marketers use creative campaigns for a number of things, such as:
Awareness
Brand recognition
Increase of Traffic
Depending on the purpose of the campaign means the possibilities of being creative fluctuate. As an awareness campaign I would be as creative as possible due to the soul purpose of wanting to share an important message fare and wide. When there is more room for creativity, there is more room for humor and conversion.
If the campaigns purpose was to drive traffic towards the brand as a whole - sales and interactions, I would consider taking a more strategic approach when it comes to customer segmentation and possible terminology you plan to use. In order to encourage people to engage with your products or services you must indicate you can cater to their specific interests or needs, meaning this could cause less room for creativity. Creative campaigns are a brilliant technique to turn towards for representing your business and its ethics.
Slogans, aesthetic and trends - 3 elements which your campaign could benefit from
Making sure your campaign is memorable, cohesive and current are some of the key factors of a success. Not only is a creative campaign perfect for pushing sales and engagement within your business. But it also creates excitement around your brand or even in the workplace. Creating a cohesive brand boosts your businesses reputation.
Could your business benefit from a campaign refresh?
Consider working with an outsourced digital marketer like MKTG Lotty and book your free consultation.
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