CASE STUDY

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Brand activation campaigns

MKTG Lotty was asked to deliver end to end content and campaign support to bring each brand activation campaign to life.

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case study

Background

 

The Houses are a collection of restaurants located around the UK - owned by The New World Trading Company. They include, The Oast House Manchester, The Club House Liverpool, The Canal House Birmingham and The Trading House London. 

Each venue is unique in style and offers a huge selection drinks and food inspired by the deli and grill. The Houses are famed for their ever-popular program of live social events. 

Brief

Each season The Houses collaborate with unique brands - such as Budvar, Aperol, Guinness, Goose Island and Bombay Sapphire - to activate on-site experiences and competitions. Working alongside the campaign manager, MKTG Lotty was asked to support and bring each brand activation campaign to life.

Campaign and content support

For each seasonal campaign, MKTG Lotty was tasked with supporting campaign messaging, creating content for digital collateral and activating PR/brand activities. Copywriting included, ‘key messages’ for social and web banners throughout the campaign period. Plus, web pages and blogs were optimised with on-going fresh SEO content to improve online performance. 

 

PR activities and social media competitions aligned the brand collaborations and drove a greater reach to new audiences - who were made to feel part of the Houses community. 

 

Increasing the content across all digital platforms, plus collaborating with well-known brands helped to increase the number of customers making restaurant bookings via the venues websites, social media and via the NWTC App.

What is a brand

activation campaign?

A brand activation campaign allows you to interact and connect directly with your customers through memorable and emotional brand experiences - with the intention of building loyalty and a community. This creates an immediate personal experience with your product or service.

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Ready to connect with your customers?

Brand activation is a good marketing technique to use if you want to make your brand known and stand out. It can be implemented online or offline - from digital content to in-store experiences - but needs to be an emotional experience that connects with your customer. Confused? Contact me.