CASE STUDY

Vegan Vision

marketing campaign

To promote the ‘Vegan Vision’ campaign and menu, The Florist asked MKTG Lotty to help conceptualise and deliver key digital marketing elements.

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case study

Background

 

The Florist is a restaurant and bar concept like no other - with three floral-inspired venues in Liverpool, Bristol and Intu Watford, serving up vibrant menus, cocktails and live entertainment. MKTG Lotty has been freelancing for The Florist’s marketing team since 2018, supporting with social media, influencer outreach, website content and creative campaigns to bring The Florist brand to life across their digital.

Brief

The Florist recognised that some of their guests may be following the increasingly popular Veganuary, and so, a new plant-based ‘Vegan’ menu was created. 20 dishes were launched, including Moving Mountains burger sliders, sweetcorn fritters, Chiang Mai noodles, as well as feel-good smoothies. To promote the ‘2020 Vegan Vision’ campaign and menu, The Florist asked MKTG Lotty to help conceptualise and deliver key digital marketing elements.

Marketing Campaign Support

To support the launch of the new food & drink offering, exclusive discounts, wellbeing events and masterclasses, MKTG Lotty worked on the overall tone and campaign copy for all the design assets, including digital banners, web pages, interactive social media posts and print materials. 

 

MKTG Lotty provided ongoing website content management system (CMS) support and maintenance, including regular SEO content updates on landing pages, blogs, press releases and menu edits. A press release was created by MKTG Lotty which secured publicity for the Vegan Vision campaign and was featured in Wonderful Wirral Weddings and The Guide Liverpool. 

 

Following a successful launch and social media response to the Vegan Vision campaign, some dishes on the menu continued into February 2020 and offered guests a 40% discount.

What is a creative campaign?

A campaign is an innovative way to accelerate your brand awareness and reach your audience across all marketing channels. It can be as creative as you like, but should deliver a consistent message and promote your USP’s.

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