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Vegan Vision
marketing campaign
To promote thier ‘Vegan Vision’ campaign and menu, The Florist asked MKTG Lotty to help conceptualise and deliver key digital marketing elements.
Background
& Brief
The Florist is a bar & restaurant concept like no other - with floral-inspired venues in Liverpool, Bristol, Intu Watford & Chester (soon) serving up vibrant menus, cocktails and live DJ entertainment.
MKTG Lotty was a consultant for the in-house team from 2018 until 2020, supporting them 3 days a week with marketing output. Together we created social media & influencer outreach campaigns, content and design to bring The Florist brand to life across digital.
In December 2019, The Florist recognised the demand for 'Vegan' dishes and increasing popularity of Veganuary campaigns. And so, a new plant-based Vegan menu of 20 dishes was created. To promote the Vegan Vision menu, The Florist asked MKTG Lotty to help conceptualise and deliver a strategic marketing plan and deliverables for the campaign.
Campaign Support
To support the launch of the plant-based menu and supporting wellbeing events/masterclasses, MKTG Lotty worked on the overall tone and copy for all the campaign assets, including digital banners, website landing pages, interactive social media posts and digital menus.
Throughout the 2020 'Vision' campaign, MKTG Lotty provided ongoing website CMS support, content-rich blogs for The Florist Journal and managed the PR coverage for Liverpool and Bristol.
MKTG Lotty which secured press coverage for the Vegan Vision campaign in Wonderful Wirral Weddings and The Guide Liverpool.
What is a creative campaign?
A campaign is an innovative way to accelerate your brand awareness and reach every audience touchpoint across the digital channels. It can be as creative as you like, but a campaign should deliver a consistent message and promote your USP’s.
Figuring out how to reach, connect with and convert potential customers can be overwhelming. So I am always on hand to answer any questions you have about launching a creative campaign across your marketing channels.