website Design & copy
SuperSaver came to MKTG Lotty requiring a user-friendly B2B website to improve engagement and encourage business membership sign up of the smart SuperSaver App.
The SuperSaver App is a smart mobile app that encourages people to support local businesses. It's FREE for everyone to use and rewards them for supporting the high street! Businesses who sign up for a membership to the SuperSaver App can offer discount vouchers on their products/services. As part of their membership, businesses get ongoing marketing support.
MKTG Lotty had the pleasure of working with Jason at SuperSaver who gave us a clear brief for a shiny new business-to-business (B2B) website to attract organic search traffic that converts into quality leads (membership sign ups). Our client SuperSaver wanted to reach, support and communicate with potential businesses through useful online information and tips to get started.
WEBSITE DESIGN & COPY
Our project with SuperSaver saw us design and develop a user-friendly experience, whilst amplifying their SEO efforts. The website is also fully responsive, rendering beautifully and loading quickly on any computer or mobile device.
On three pages of the website we incorporated a wide range of features such as an app download section, 'Join SuperSaver' membership sign up and payment forms, testimonials, FAQs, a business location map, contact form and an appointment booking integration with Calendly.
The copy to accompany the layout focused on supporting the SEO efforts of the business through keyword diversification, whilst providing a quick, intuitive and mobile optimised experience to help inspire audiences when searching for information on SuperSaver.
What's a B2B website?
A B2B website is a tool for a businesses to market their products and services to other businesses. The best B2B websites are designed to inform, captivate, and persuade people to engage with you with enough information to generate qualified leads.
Do you need a B2B website?
Most companies in B2B have a website nowadays. If not, then you need to start thinking about having one. If you feel like your website could do with a design or copy refresh, now is the time to get started and attract more business leads. It's the best way to connect with your clients and attract new clients.