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Paid social ads strategy and management

MKTG Lotty provides strategy and management of Jimabag's 

Paid Social Ads to drive conversions.

Background & Brief

JIMBAG UK is a fitness fashion brand born in Great Britain and proudly from Manchester. They produce fashion-focused versatile bags and accessories that are perfect for the gym, hiking, sports, commuting, travel and more! For the modern man and woman.

MKTG Lotty was approached by Jimbag to review their existing Paid Social Ads account and create a clearer strategy for the key dates in 2020 (Black Friday/Christmas) into 2021. After providing feedback, MKTG Lotty started with Jimbag on a 15 hour monthly retainer for Paid Social Ads management to drive website conversion.

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case study

Paid social ads management

In November 2020, MKTG Lotty provided Jimbag with a complete review of their current Facebook Business Manager account. Major gaps and errors in ad set up meant that Jimbag's ads were not performing as they should. We created a paid social ads strategy which outlined areas of improvement and full campaign management plan for 2020/2021.

 

Since managing Jimbag's ad account activity, we've set up campaigns for Black Friday, Christmas gifting and January Sales to increase conversions during Jimbag's most lucrative period. In January 2021, we set up retargeting ads which have reached 'warm' customers who haven't already purchased.

 

We also A/B tested ad sets in each campaign with different ad copy and creative to ensure that we were inclusive with our brand and messaging. To increase ad performance, we also trialed video ads and working alongside What Media to release some ad videos for Black Friday.

"Lotty has done a superb job of managing the paid social for Jimbag. The ads are creative and well-designed. A lot of time and attention has been put into targeting the right audiences which has led to a low CPC, as well as high engagement and sales. We look forward to working with MKTG Lotty on our paid strategy in 2021."

Antony Bingham, owner of Jimbag

Why run paid social ad campaigns for your business?

Social advertising has revolutionised how businesses reach out and target customers online through creative ads and refined targeting. It’s the most effective way to engage with new customers.

MKTG Lotty can help you drive visitors, conversions and generate tangible results for your business. We understand that it’s not about hype and meaningless jargon; it’s about credibility.